Thursday, May 14, 2015

BUZZWORDS OF THE DAY: DEBOSSING, EMBOSSING AND "WHO'S THE BOSSING?"



A common question I get is "Who's Da Boss?" Well duh. It's Tony Danza of course! I loved that show with Alyssa Milano as his innocent young daughter before she got edgy, got tats, started smoking and got pregnant. Poor thing. But this has nothing to do with debossing, embossing, or the critical hygienic technique of FLOSSING (PLEEZ don't forget to floss--it's so important! This is a PSA from the ADA). So….uh…so there.


Turning to our topic, would you be surprised to learn that everything you always thought was embossing is not embossing at all? Shocking but true! Even more shocking is how nobody gives a rats-ass about this, not even me. But I'm still going to blog about it because my blog hits have taken a nosedive.


So let's start out with a sneaky trick question like this one: "Don't you just love the rich look of a table that has a beautifully gold-embossed leather top like this one?"



Answer: "Most definitely Buzz, and not to brag but we have an embossed desk just like it in our pied a terre in Barthalona!" Retort: "Oh, gimme a break Buckwheat. You don't have a pied a terre in Barcelona-you have an Efficiency with a hot plate in Canoga Park. And lose the Catalan accent. It's annoying and my diet pill is wearing off." But getting back to our topic, if you did have that desk, it's not embossed at all, it's debossed!" Read on to learn how I know this.

C. Mariani is famous for doing this type of specialty leather work. And we do it all by hand (a very steady hand I might add) and in 22k gold leaf. I've spent (OK, wasted) many hours watching Claudio Mariani take his 200 year old tool set, select one of his 35 antique engraved embossing wheels, and then meticulously apply the pattern and the gold to leather desk tops.


He works very slowly and always grumbles that "left turns are the hardest"--of course, I have no idea what he's talking about. I think it's either his driving skills or laying down the perfect left curving gold debossing on these leather surfaces (he's a master at this and insists on perfection!).


But none of that matters now because I just found out that Claudio and C. Mariani have never embossed anything! All of these desk tops, blotters, and other leather specialty pieces we've been supposedly "hand embossing" over the years ARE NOT EMBOSSED AT ALL.



Quel scandale, oui?! Who knew? Certainly not The Buzz. I wonder if my education was deficient and  I should have been assigned to "special ed" when I was a tween.



But alas, back then, the only "special ed" available was just being called stupid. So my desperate cries for a tudor were sadly misunderstood as just being an overly ambitious tweenage phony trying to claw his way into private schools. Oh the humanity! {Cue the sobbing}. I always wanted to use that quote (it's from the 1937 radio coverage of the Hindenburg disaster). It makes no sense in this context, but I just wanted to use it anyhow.


But back to our story. So we're now going to learn exactly what EMBOSSING really is and how it differs from the gold leather decorating we've been doing for years, which is called DEBOSSING.


Embossing creates a raised relief image while debossing creates an indented/recessed image. So all this time we've been debossing those dang desk tops.


Sub-question that comes to mind here: what's blind embossing? Blind embossing is just creating a raised relief impression (from the back) with no gold or inking on the raised surface. So what we usually think of as blind embossing is really blind debossing because we do it from the top. In fact, there are many other types of embossing as well, none of which I care about. But just for the record, they include registered embossing, combination embossing, pastelling, glazing, and scorching.


I think the only time I used the term embossing right was when it came to "engraved" stationery. I always said it was EMBOSSED, VERY classy, VERY APPROPRIATE for anyone aspiring to be an old money East Coast WASP. And I was right (finally!) because "engraved" refers to the metal stamp that embosses the stationery. In fact, the widespread use of this engraving that creates embossed stationery is far more widely used than the hand-applied debossing we do at C. Mariani.


Want more details?  I know you don't but I have to continue….Embossing applies pressure to the backside of leather or paper stock to alter the surface, giving it a three dimensional raised effect. To do this, a die maker engraves the desired impression (it can be just about anything from text to images to design motifs) into several metal plates (embossing dies). So it's embossing that creates the elegant and understated stationery that no one under 60 uses anymore. Sigh.

Debossing, on the other hand, applies pressure to the front side of the leather (or paper or whatever) forcing the material away or down from the surface.



Placing gold foil between the stamp or roller (rollers are used for continuous lines like desk top trim) lays the gold down in the pattern or motif desired. The best gold debossing (and what Claudio is so good at) is really an old-world process that involves hand stamping/rolling and embossing at the same time. It requires complete concentration to keep the image and foil matched precisely. This is one of the many techniques in our workshop that only Claudio himself does. In fact, it's such a closely guarded trade secret that he's never trained any of our staff in this technique that only he can do.

Strange but absolutely true. Informational closing factoid: Despite everything I say in this post, EVERYONE still calls debossing "embossing." and I don't think this  blog is going to change that so feel free to misuse the term with abandon! I certainly do. :)



2 comments:

Joy Venturini Bianchi said...

I love.....Buzzwords if the day! You truly are one in a
million! How blessed Marianiis to have you run the company!! Hugs, Joy.

Buzz Kaplan said...

Hi Joy! You are so sweet--thank you thank you for such kind words. You're a wonderful soul and it shines through to all of us that know you. xxoxo